Technical SEO
Site structure, crawlability, page speed, mobile performance, clean URLs, canonical tags and schema markup. This is the part that is included in every build we do rather than sold back to you later.
The technical and on-page SEO foundation is part of every site we build. Ongoing content, local SEO and AI search visibility sit on top of it when you want them.
SEO is not a separate retainer here by default. The foundation is part of the work, and the ongoing side is optional on top — because for most businesses paid advertising pays back faster, and we would rather tell you that than sell you a twelve-month ranking plan.
Site structure, crawlability, page speed, mobile performance, clean URLs, canonical tags and schema markup. This is the part that is included in every build we do rather than sold back to you later.
Titles, meta descriptions, headings and internal linking written around what people actually search for — and copy that answers the question in the first two sentences, because that is the part AI engines quote.
Google Business Profile set up properly and kept current, consistent name, address and phone details across every directory that lists you, and a review flow your customers will actually use. For a business with a location this is usually the fastest win available.
Structuring your site so ChatGPT, Perplexity and Google’s AI Overviews can parse and quote it — answer-first writing, real FAQ content, clean markup and off-site mentions. Same fundamentals as SEO, different surface.
Articles written to rank and to be worth reading, refreshed rather than abandoned, with a plain-English monthly read-out: what moved, what did not, and what we would change.
In this order, because doing it the other way round wastes money.
Crawl errors, slow pages, missing markup, duplicate URLs, a site Google cannot read properly. Cheapest work with the fastest effect, and most sites have plenty of it.
Pages written around what your buyers actually type, answering in the first two sentences so both Google and the AI engines can quote it.
Directories, review sites and industry listings. Unlinked brand mentions now count toward AI answers, which makes this work harder than it used to.
Including the ones most SEO pages avoid.
Yes. The technical and on-page foundation — site structure, page speed, mobile performance, schema markup, titles, clean URLs and internal linking — is built into every website we make, at no extra cost. Ongoing content and ranking work is available on top of that as a separate piece of work.
Our services start as low as $300–500. SEO scope varies more than most services, so we agree what is included and what it costs in writing before anything starts.
Months, not weeks, and anybody who tells you otherwise is selling. Technical fixes can show up in weeks; content and authority take longer. If you need enquiries this month, paid advertising is the honest answer and we will say so.
No, and neither can anyone else. Google does not sell placement in organic results and no agency controls the algorithm. What we can commit to is the work, the reporting and telling you plainly when something is not paying.
Buyers increasingly ask ChatGPT, Perplexity and Google’s AI Overviews for recommendations instead of scrolling results. Those engines quote web content they can parse, so the work that helps is answer-first copy, genuine FAQ content, clean schema markup and mentions on directories and review sites. It runs on the same fundamentals as ordinary SEO rather than being a separate product.
Yes, and for a business with a physical location it usually matters more. It centres on your Google Business Profile, consistent name, address and phone details everywhere you are listed, and a steady flow of recent reviews. That is part of our performance marketing work.
One team runs all five. Most clients start with one and add the rest as they grow.
Tell us what you are trying to grow and we will come back with a plan and the first thing we would change — no pitch deck required.
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